...
Under the Layout section of the ribbon, it is possible to edit the column attributes(ADDLINKTOPAGE)Visitor Layout Configuration - Column Attributes such labels, font sizes, text masks, etc. as well as select the look-up lookup columns and detail columns that are displayed.
You can also configure drop-down values(ADDLINKTOPAGE) Visitor Layout Configuration - Drop-down Values to be used for columns where data entry is always from a selection of values.
...